What is cohort analysis? Cohort analysis is a technique used to identify and track groups of users who share common…
What is gross margin? Gross margin is a financial metric that measures the profitability of a business. It represents the…
If you’re like most businesses, you are always looking for ways to increase revenue. But what if your actual customers…
What does churn risk mean? Churn risk is the likelihood that a customer will churn (stop using your product or…
What is customer persona? A customer persona is a fictional character that represents a customer segment. A customer persona includes…
What is a customer persona? A customer persona, also known as a buyer persona, is a semi-fictional representation of your…
What is the lifetime value of a customer? The lifetime value of a customer (LTV or CLV) is the benefits…
Cohort Analysis – what is it? Cohort analysis is a statistical technique used to study groups of individuals who share…
What does cohort analysis mean? A cohort analysis is a statistical technique that is used to group together data points…
What is customer segmentation? Getting to know your customers is difficult online. The problem is not that we don’t have…