What is the meaning of cross selling?
Cross selling is a marketing technique that involves selling related products to a customer who has already purchased something from you. For example, if you own a bigcommerce store and someone buys a shirt from you, you might try to cross sell them a pair of pants by showing them similar products that go well with the shirt they just bought.
“ If we show additional products that the customer will also find useful, then it is just a matter of leading them to the next logical purchase.”Nadine Zirbes, SAAS Expert
The goal of cross selling is to increase the average order value of each customer by encouraging them to buy more than one item. While it can be effective, cross selling can also be viewed as pushy or intrusive if it’s not done in a tasteful way. To avoid turning off customers, bigcommerce stores should only use cross selling techniques sparingly and should make sure to offer products that are truly relevant to the customer’s interests.
The importance of cross selling for your Shopware Store
Cross selling is a big part of boosting your revenues, and it’s something that every BigCommerce store owner should be doing. When done right, cross selling can help you increase average order values, improve customer satisfaction, and build customer loyalty. And the best part is that BigCommerce makes it easy to add cross sell products to your store with features like product recommendations and upsell offers.
So if you’re not already using cross selling to increase your sales, now is the time to start. With BigCommerce, adding cross sell products to your store is quick and easy, so you can start seeing results right away.
BigCommerce cross selling with RetentionX
As any BigCommerce store owner knows, cross-selling is a key element of success. By offering related products to your customers, you can boost sales and build customer loyalty. However, cross-selling can be a challenge, especially if you don’t have the right data.
RetentionX helps you overcome this challenge by providing important data that can help you make the best cross-selling decisions. With the tool, you’ll know what products your customers are interested in and what they’re likely to purchase.
This way, you can offer them the right products at the right time, increasing your chances of making a sale. In addition, RetentionX provides tools for managing discounts and coupons, which can be used to encourage customers to complete a purchase.
Benefits at a glance:
- When you offer customers related products that they might want to buy, it increases sales.
- Cross selling can lead to larger order values (AOV)
- It helps to build customer loyalty because it shows that you care about their interests. If you make suggestions for products, the customer is more likely to come back in the future.
Join us for an interactive, introductory RetentionX demo and see how behavioral segmentation help you optimize your marketing budget.
Ask for a demo today
At RetentionX, we understand the importance of cross-selling to BigCommerce merchants. Our platform is designed to help to increase sales and retention through targeted cross-selling. We offer a wide range of features, including product recommendations, order tracking, and automated emails. Schedule a demo today to see how RetentionX can help you grow your BigCommerce business.
If you want to start cross selling, our solution can help you achieve your retention goals also on other platforms like Shopify or Shopware!