Data Science

BigCommerce RFM Analysis

What does RFM Analysis stand for?

RFM analysis is a marketing strategy that businesses use to identify and target their most valuable customers. RFM stands for recency, frequency, and monetary value. Recency refers to how recently a customer has made a purchase, frequency refers to how often they make purchases, and monetary value refers to how much they spend per purchase.

RFM analysis helps businesses to identify which customers are most likely to make repeat purchases, and it can also be used to predict future purchasing behavior. As a result, RFM analysis is an extremely valuable tool for businesses who want to maximize their sales and grow their customer base.

Why is a RFM Analysis important for your BigCommerce Store?

The RFM Analysis can help you understand your customers better. You can see how often they buy, how much they spend, and how long it has been since their last purchase. You can use this information to figure out what kinds of marketing and promotional activities would be best for them.

For sure, we all want to boost our customer retention, loyalty, and lifetime value.”

Nadine Zirbes, SAAS Expert

Additionally, the analysis can help you identify your most valuable customers and target them with tailored messages that encourage them to continue doing business with you. As a result, RFM Analysis is essential for any BigCommerce store that wants to improve its customer relationships and drive sales growth.


Figure out most loyal customers with RetentionX

If you’re looking for a way to figure out who your most loyal customers are, you need to check out RFM Analysis. RetentionX makes it easy to do an RFM analysis of your BigCommerce store’s customers and figure out which ones are most likely to buy things from you in the future. With this information, you can focus your marketing efforts on those customers and increase sales!

RFM Analysis
RetentionX – RFM Analysis

It’s a method of customer segmentation that looks at three factors – as already mentioned: recency (how recently they made a purchase), frequency (how often they make purchases), and monetary value (how much they spend per purchase). By looking at these three factors, you can get a good idea of which customers are most likely to make future purchases and boost your BigCommerce business.


RFM Analysis is important because it helps businesses understand how customers interact with their products or services:

  • Segment your BigCommerce customers into different groups.
  • Understand which customers are the most important to your business
  • Keep your most valuable customers

Explore RetentionX

Join us for an interactive, introductory RetentionX demo and see how behavioral segmentation help you optimize your marketing budget.

Powerful RetentionX software

If you want to learn more about RFM Analysis or RetentionX, please contact us today. We would be happy to discuss your specific needs and see how we can help you keep your customers.

SaaS expert operating at the interfaces of business, data and technology – Head of Implementation at Personio, Europe's leading HR software.