CLV is the amount of money that your customer will spend on your goods or services over the entire time period that they remain your customer. It is a measure of how much value they will bring to you.
What is customer segmentation? Getting to know your customers is difficult online. The problem is not that we don’t have…
Human beings excel at and are prone to finding patterns in everything we see and everything we do. We can’t…
Customer lifetime value (CLV) is an easy concept to understand. But that doesn’t mean every business is using it right.…
Visualization gives you answers to questions you didn’t know you had. Ben Shneiderman, Distinguished University Professor Emeritus (UMIACS) In times…
Everybody is talking about it, but what are these cohorts, and how can they help my business? 🤯 A cohort…
Who didn’t want to be the smart genius kid from movies like „21“, making a fortune by fooling casinos with…
What is the reason why companies still not leverage the full power of data…? 🧐 There has never been greater…
Today we’ll show you how to stay ahead of the game 😎… Savvy marketers know that numbers rule. Putting some…
Why is there so much theory on conversion optimization in relation to churn prevention?… 🤨 Smart business people know that…