What is the meaning of cross selling? Cross selling is a marketing technique that involves selling related products to a…
What is buyer persona? A customer persona, also known as a buyer persona, is a fictionalized representation of your ideal…
What does RFM Analysis stand for? RFM analysis is a marketing strategy that businesses use to identify and target their…
What is the lifetime value of a customer? The lifetime value of a customer (LTV or CLV) is the benefits…
Why is customer segmentation important? Customer segmentation is a process of dividing a customer base into distinct groups of individuals…
Cohort Analysis – what is it? Cohort analysis is a statistical technique used to study groups of individuals who share…