What is a customer persona? A customer persona, also known as a buyer persona, is a semi-fictional representation of your…
What does RFM Analysis stand for? RFM analysis is a marketing strategy that businesses use to identify and target their…
What is an RFM Analysis? RFM analysis is a marketing strategy that looks at three factors when determining how valuable…
What is RFM Analysis? RFM analysis is a business metric that measures the value of customer relationships. RFM stands for…
What is the value of a lifetime customer? The lifetime value of a customer (CLV or LTV) is the predicted…
What is the lifetime value of a customer? The lifetime value of a customer (LTV or CLV) is the benefits…
Why is customer segmentation important? Customer segmentation is a process of dividing a customer base into distinct groups of individuals…
What is customer segmentation? When a business thinks about its customer base, it’s important to understand that not all customers…
Cohort Analysis – what is it? Cohort analysis is a statistical technique used to study groups of individuals who share…
What does cohort analysis mean? A cohort analysis is a statistical technique that is used to group together data points…