What is AOV? Average order value (AOV) is a metric used to evaluate the average dollar amount spent per transaction…
What is a refund in E-Commerce? In e-commerce, a refund is the return of money by a business to a…
What is cross selling? Cross selling is a common sales technique in which a seller attempts to sell a related…
What is churn risk? Churn risk is the likelihood that a customer will cancel their subscription or stop using a…
What is a customer persona? A customer persona, also known as a buyer persona, is a semi-fictional representation of your…
What is RFM Analysis? RFM analysis is a business metric that measures the value of customer relationships. RFM stands for…
What is a cohort analysis? A cohort analysis is a method of retrospective analysis used to evaluate how well a…
CLV is the amount of money that your customer will spend on your goods or services over the entire time period that they remain your customer. It is a measure of how much value they will bring to you.
What is customer segmentation? Getting to know your customers is difficult online. The problem is not that we don’t have…