What is an AOV? Avgerage order value, or AOV, is the average amount of money that a customer spends on…
What is cross selling in Marketing? Cross selling is one of the most popular techniques for increasing sales. It’s an…
What does churn risk mean? Churn risk is the likelihood that a customer will churn (stop using your product or…
What is customer persona? A customer persona is a fictional character that represents a customer segment. A customer persona includes…
What is an RFM Analysis? RFM analysis is a marketing strategy that looks at three factors when determining how valuable…
What is the value of a lifetime customer? The lifetime value of a customer (CLV or LTV) is the predicted…
What is customer segmentation? When a business thinks about its customer base, it’s important to understand that not all customers…
What does cohort analysis mean? A cohort analysis is a statistical technique that is used to group together data points…