What is cost of goods sold (COGS)? This is a question that many business owners ask themselves, and it is…
What does contribution margin mean? When it comes to making money, a company’s ability to control costs is key. The…
What does AOV stand for? The average order value (AOV) is a critical metric that all business owners should be…
Free shipping is one of the most popular incentives that online stores can offer their customers. It’s a great way…
What is cohort analysis? Cohort analysis is a technique used to identify and track groups of users who share common…
What does cross selling mean? Cross selling is a marketing technique that involves selling related products to a customer who…
What is gross margin? Gross margin is a financial metric that measures the profitability of a business. It represents the…
If you’re like most businesses, you are always looking for ways to increase revenue. But what if your actual customers…
What does churn risk mean? Churn risk is the likelihood that a customer will churn (stop using your product or…
What is churn risk? Churn risk is the likelihood that a customer will cancel their subscription or stop using a…