What is cross selling?
Cross selling is a common sales technique in which a seller attempts to sell a related product or service to a customer who is already in the process of making a purchase. For example, if a customer is buying a new phone, the salesperson might try to cross sell them on a phone case or insurance plan. When done effectively, cross selling can be a great way to boost sales and grow customers‘ Average Order Value (AOV).
“ When it comes to increasing the Average Order Value, there are many levers you can pull. One of these levers is cross-selling: the sale of another product or the bundling of complementary products in order to offer the customer an additional benefit.”
Nadine Zirbes, SAAS Expert
However, it’s important to ensure that cross selling efforts are always relevant and helpful, as opposed to being annoying or pushy. Otherwise, you risk turning customers off and harming your business’s reputation.
Why is cross selling important for your Shopify Store?
Cross selling is important for Shopify stores for a number of reasons. First, it helps to boost sales by presenting customers with additional products that they may be interested in. This can lead to more purchases and larger order values.
Second, cross selling helps to build customer loyalty by providing a more personal shopping experience. By recommending products that are relevant to the customer’s interests, you create a stronger connection with the customer and make them more likely to return in the future.
Finally, cross selling can help to increase your store’s average order value, which is an important metric for Shopify merchants. By cross selling relevant products, you can encourage customers to add more items to their orders, resulting in higher sales totals. Overall, cross selling is an important tool for Shopify merchants looking to boost sales and increase their store’s average order value.
Shopify cross selling with RetentionX
If you’re looking to increase Average Order Value (AOV) and drive more sales, then cross-selling is the tactic for you! Cross selling is the sale of another product or the bundling of complementary products in order to offer the customer an additional benefit.
By offering products that are often purchased together, you can encourage customers to buy more items and boost your bottom line.
And with RetentionX, it’s easy to find out which products are often purchased in combination. By knowing which products are often purchased in combination, you can capitalize on your customers‘ current purchase intent and increase revenue.
Explore RetentionX.
Join us for an interactive, introductory RetentionX demo and see how behavioral segmentation help you optimize your marketing budget.
Get the absolute maximum out of your Shopify customers
RetentionX is a customer intelligence platform that provides information on what products are commonly purchased together. With this data, you can take your Shopify store to the next level and see a significant increase in sales!
It is the solution for anyone who wants to get serious about cross selling. Schedule a demo today and see how we can help you achieve your retention goals, whether on other platforms like Shopware or BigCommerce!
